Author Archives: consensio
How Consensio Works
I would like to take the opportunity to explain our service attitude a bit further. Some of our clients have asked for clarification because we operate so differently from a traditional design studio, marketing firm or business advisory.
Posted in About, Work Tagged brand, consensio, employee relations, HR, marketing, people development, planning, services, strategic, value add Leave a comment
Creative Destruction
He observed, that firms were not static output-restrained entities, but that their interactions with the market were of interest and impact to the whole economic system. He
Posted in Study Tagged capitalism, creative distruction, creativity, firm theory, innovation, intangible assets, schumpeter 1 Comment
Marketing the Professional Services Firm
Laurie Young’s text on applying ‘the Principles and Science of Marketing to the Professions‘ was published in 2005. It is a well-rounded book about two professional marketing issues: the difference of marketing goods versus services and bridging the gap between academic theory and professional practice. However, sometimes this book wanders the gaps between ‘how to’ [...]
Chest-Beating: Strategy vs Sales in tough times
Everybody is talking about the economic down turn. In Australia the boom went bust, but unlike the US or Europe, we had softer cushioning. Mining and support industries, however, will wash out many employees in the following months. Manufacturing companies are not very optimistic. The Australian Chamber of Commerce released their quarterly ACCI Westpac Survey [...]
Creativity is not innovation