Author Archives: consensio

The Genius of Intangible Assets

By consensio | Published: August 23, 2009
Not one company can claim to 'own the ideas' since everything is connected through history, material, memory. This is a scary thought for economists and accountants alike. Yet, this disruptive idea space (Ogle) was first named by Schumpeter as prerequisite to entrepreneurship.
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Trouble in SMEs in Western Australia: 10 years later

By consensio | Published: July 14, 2009
In 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME problems.
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Pink- The Power of Personal Brand

By consensio | Published: May 24, 2009
Pink, the brand was also at work. Firstly, sponsor Optus showed an Australian ad featuring her, before the lights went out. During her performance she reached for a Coke bottle.
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Short Q&A for Careers in Creative Industries

By consensio | Published: April 14, 2009
What are the pre-requisites (skills/attributes) needed to obtain a career in your specified field (eg. illustrator, brand/identity designer, photographer, etc.) within the Creative Industries? (4 pre-requisites needed + one line explanation OR reason why)
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Short Q&A about Creativity in Business

By consensio | Published: April 9, 2009
Had a brief exchange with Kevin Carroll about creativity. Here is the Q&A:
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