Author Archives: consensio
Marketer Profiles for SME’s (PART 2)
It may sound like a recruiter's job only, but the matter of fact is, your marketing success will be determined by the skill set and experience of the person in charge of your SME marketing.
Marketer Profiles for SME’s (PART 1)
The difference between Corporate and SME marketer's skill sets.
Brand on the Balance sheet
To improve the competitive advantage, we suggest to clients to look into three areas of strategic planning.
Posted in brand Tagged brand, brand name, brands, core competency, definition, economy, innovation, intangible, intangible asset, marketing, SME, sustainable competitive advantage, Work Leave a comment
Experimenting with new media
Experimenting with new media
Australian Design Management- A mythical beast?