http://www.consensio.com.au/archives/50 Intangible Assets in Business & Design Mon, 24 Aug 2009 17:00:19 +0000 hourly 1 http://www.consensio.com.au/archives/50/comment-page-1#comment-81 » Measuring begins with Collaboration Tue, 21 Oct 2008 08:58:44 +0000 http://www.consensio.com.au/?p=50#comment-81 [...] tworkshb | Small Business News | Small Business Advice wrote an interesting post today onHere’s a quick excerpt In an article recently published in the Professional Journal of the Australian Marketing Institute, Rachel Olding describes in depth the divide between Marketing and Finance and how “Intangible assets are the the reason marketers get out of bed in the morning”. According to Olding, assets that make up brands, reputation and customer value are only slowly coming to the attention of other senior executives particularly in Australia. Quantifying brand performance has senior marketers and financ [...] [...] tworkshb | Small Business News | Small Business Advice wrote an interesting post today onHere’s a quick excerpt In an article recently published in the Professional Journal of the Australian Marketing Institute, Rachel Olding describes in depth the divide between Marketing and Finance and how “Intangible assets are the the reason marketers get out of bed in the morning”. According to Olding, assets that make up brands, reputation and customer value are only slowly coming to the attention of other senior executives particularly in Australia. Quantifying brand performance has senior marketers and financ [...]

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