Consensio

P!nk, the singer was in town this weekend, and we at Consensio were thrilled to see the artist in concert. Pink, the brand was also at work. Firstly, sponsor  Optus showed an Australian ad featuring her, before the lights went out. During her performance she reached for a Coke bottle. Continue Reading…

We seem to be on some email list from James Cook University whereby the Design lecturers or Course Coordinators deem Consensio fit to give advice to 3rd year students about possible creative career paths. Here are 4 questions asked and Consensio answered: Continue Reading…

Had a brief exchange with Kevin Carroll about creativity. Here are the Q&A:

Consensio: We both agree that creativity does not need innovation but innovation does not happen without creativity. You are challenging people in organisations to think outside the box, (thus to become more creative). How do you teach them to go beyond creativity?

Kevin Carroll: I define innovation as something that is new and different AND THAT ADDS VALUE. If it doesn’t add value, then I classify it as simply creativity. If the idea can increase someone’s pleasure (make you more productive, gain you more respect, create more revenue, build your awareness in the marketplace) or decrease their pain (lower your stress, help you lose weight, save you time) then it’s adding value which means it’s innovation. Continue Reading…

At first it seems confusing to say that creativity does not automatically lead to innovation. After all, we encourage more creativity in the workplace with the hope for more innovation. However, when one looks at a definition of creativity, like the one by Teresa Amabile (1997, 40), which is widely used in organisational research:

At its heart, creativity is simply the production of novel, appropriate ideas in any realm of human activity, from science, to the arts, to education, to business, to everyday life. The ideas must be novel–different from what’s been done before-but they can’t be simply bizarre; they must be appropriate to the problem or opportunity presented. Creativity is the first step in innovation, which is the successful implementation of those novel, appropriate ideas.

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I would like to take the opportunity to explain our service attitude a bit further. Some of our clients have asked for clarification because we operate so differently from a traditional design studio, marketing firm or business advisory.

Consensio’s foremost differentiator is its attitude to business goals. Whilst many small businesses are run fairly efficiently without the use of strategic plans because the owners are technically good at their jobs (see the E-Myth), there comes a point where technical competence is not enough to grow or sustain the business any further without the knowledge and implementation of more complex business processes. Continue Reading…